Making the Best Trails Better

AWSC. ACSA. International Snowmobile Club of the Year

About the Mercer Area Sno-Goers

The Mercer Area Sno-Goers is a volunteer snowmobile club located in Iron County, Wisconsin which is widely known to host the best snowmobile trails in the state. Contributing to that statement we receive over 200 inches of yearly snowfall accompanied by lake effect snow and is further more reason Iron County is a premier destination for snowmobile enthusiasts across the United States.

Tree covered trails, waterfalls, and the Turtle Flambeau Flowage are just a few examples of what our trail system has to offer. As remote and deep in the Northwoods you may travel, you’ll never be too far from a one of a kind establishment to meet your needs.

Being established in 1967 makes it one of the first organized clubs at its time. We have over 150 miles of maintained and groomed trails in the southern part of Iron County. Our club membership exceeds 900 members with 100 commercial sponsorships. We were awarded Club of the Year by the Association of Wisconsin Snowmobile Clubs (AWSC) in 2022, American Council of Snowmobile Clubs (ACSA), and International Club of the year (ISHOF) in 2023, Inducted into the International Snowmobile Hall of Fame in 2023, and have been designated a Snowmobile Friendly County since 2019. 

Our mission statement is making the best trails better, from being involved in local politics, widening trails, improving signage, to increasing membership, our goal remains the same; giving our visitors a once in a lifetime experience when enjoying our trail system.

Latest Posts from Facebook

Mercer Area Sno-goers
Mercer Area Sno-goersNov 15, 2025 @ 8:56am
Reach out to Manitowish Waters Sno-Skeeters Snowmobile Club to sign up today!
Mercer Area Sno-goers
Mercer Area Sno-goersNov 11, 2025 @ 12:30pm
Thank you for your service! 🇺🇸
Mercer Area Sno-goers
Mercer Area Sno-goersNov 11, 2025 @ 10:05am
Wait patiently, this will be here before you know it! ❄️

#makingthebesttrailsbetter #unitedwetraildividedwefail
Mercer Area Sno-goers
Mercer Area Sno-goersNov 9, 2025 @ 11:57am
Snow is on the ground and winter is right around the corner! ❄️ Book your trips, become members and order your trail passes.

Photo Credit: Jeff Jelinek

#makingthebesttrailsbetter
#unitedwetraildividedwefail
Mercer Area Sno-goers
Mercer Area Sno-goersNov 9, 2025 @ 8:00am
Adventures Storage, LLC is proud to sponsor the Sno-Goers! ❄️

Whether you need bulk storage or self-service units, they’ve got the space you can count on.

📞 Call for more info: (715) 476-2137
🌐 Learn more or check out their cozy getaway — The Eagle’s Nest! 🦅
👉 Book on Airbnb

https://www.airbnb.com/rooms/1422631926736154372

Thank you, Adventures Storage, for supporting our community and keeping the Sno-Goers rolling! 🏁

#makingthebesttrailsbetter #unitedwetraildividedwefail

Latest Trail Report

Trail Report

March 5, 2025

IRON COUNTY TRAILS OPEN THRUSDAY, MARCH 6TH AT 7AM.

Become A Member

Starting June 30th of 2025 all memberships expire so to renew your membership for the 2025-2026 season you can start on July 1st. To renew your membership or want to join our club you can either send back the membership form via mail which will be sent out or you can join online by either clicking on the online membership form or print out a membership form and mailing it in. As the second largest snowmobile club in the State of Wisconsin we would like to continue to grow our numbers and become the largest. We thank all of you for your support in "Making The Best Trails Better."

mercer-sno-goers-groomer-010

Youth Snowmobiling News!

2025 Young Groomer of the Year
Brodie’s grooming responsibilities are extensive and vital to maintaining a high-quality and safe trail system. To start, he regularly operates a variety of the White Thunder Riders club’s equipment. He is highly skilled in using and coupling all grooming attachments such as drags, rollers, booms, flail and sickle bar mowers, and any tools related to grading and blading the trails.
Brodie’s willingness to volunteer for grooming, particularly as a young adult, is especially valuable, as well-maintained trails are critical for rider safety and enjoyment. What makes his involvement even more special is that he’s proudly carrying the torch passed down from his dad and grandpa, continuing a family tradition of service and dedication to snowmobiling and the community. With the average membership age of an AWSC member being 50+, dedicated younger volunteers like
Brodie are the reason our club can continue to provide and sustain the high-quality trail system that snowmobilers rely on year after year. Overall, his dedication, friendly personality, and hands-on approach play a key role in keeping club operations running smoothly and Iron County trails in top condition.
Beyond grooming equipment maintenance and operation, Brodie actively participates in a wide range of snowmobiling-related activities that benefit both the club and the community. For example, he’s always ready to help with trail signage installation, making sure trails are clearly marked and safe for riders. Equally important, one of his favorite roles is training adult volunteers on the proper use of grooming equipment, where he generously shares both his knowledge and passion for the sport.
Currently, Brodie is also involved in Iron County’s Snowmobile Safety Program, helping to teach youth safe riding practices as they work toward earning their snowmobile safety permits. His efforts in this area play a vital role in building a strong, safety-minded generation of future snowmobilers.

Gold Level Sponsors