Making the Best Trails Better

AWSC. ACSA. International Snowmobile Club of the Year

About the Mercer Area Sno-Goers

The Mercer Area Sno-Goers is a volunteer snowmobile club located in Iron County, Wisconsin which is widely known to host the best snowmobile trails in the state. Contributing to that statement we receive over 200 inches of yearly snowfall accompanied by lake effect snow and is further more reason Iron County is a premier destination for snowmobile enthusiasts across the United States.

Tree covered trails, waterfalls, and the Turtle Flambeau Flowage are just a few examples of what our trail system has to offer. As remote and deep in the Northwoods you may travel, you’ll never be too far from a one of a kind establishment to meet your needs.

Being established in 1967 makes it one of the first organized clubs at its time. We have over 150 miles of maintained and groomed trails in the southern part of Iron County. Our club membership exceeds 900 members with 100 commercial sponsorships. We were awarded Club of the Year by the Association of Wisconsin Snowmobile Clubs (AWSC) in 2022, American Council of Snowmobile Clubs (ACSA), and International Club of the year (ISHOF) in 2023, Inducted into the International Snowmobile Hall of Fame in 2023, and have been designated a Snowmobile Friendly County since 2019. 

Our mission statement is making the best trails better, from being involved in local politics, widening trails, improving signage, to increasing membership, our goal remains the same; giving our visitors a once in a lifetime experience when enjoying our trail system.

Latest Posts from Facebook

Mercer Area Sno-goers
Mercer Area Sno-goersJan 18, 2026 @ 9:00am
Before touchscreens… there was throttle.
Before silence… there was roar. ❄️🏁
#makingthebesttrailsbetter #unitedwetraildividedwefail
Mercer Area Sno-goers
Mercer Area Sno-goers
Mercer Area Sno-goersJan 18, 2026 @ 8:00am
🚨 Mercer Area Sno-Goers Sponsor Shoutout! 🚨
Huge thanks to Donner's Bay Resort for supporting the Mercer Area Sno-Goers! 🙌
📍 Butternut, WI
🍔🍻 Bar & great food
🏡 6 cozy cabins + 3-bedroom trailer
📞 715-476-2555

Perfect stop for riders and visitors year-round — be sure to support the businesses that support our club! ❄️🛷
Mercer Area Sno-goers
Mercer Area Sno-goersJan 18, 2026 @ 7:00am
Flashback - Ironwood rocks the house every year! They’ll be back next year for the BIGGEST party in the Northwoods.
Mercer Area Sno-goers
Mercer Area Sno-goers
Mercer Area Sno-goersJan 18, 2026 @ 6:00am
We can’t thank this club enough! Ixonia Concord Explorers you guys ROCK! Your donation to our club will help us continue to fuel our mission in “Making the Best Trails Better”

#makingthebesttrailsbetter #unitedwetraildividedwefail
Mercer Area Sno-goers
Mercer Area Sno-goersJan 17, 2026 @ 7:59pm
Raffle winners!! Please message us if your number is on the board! You can pick up tonight or tomorrow! 9am-12 tomorrow or until 10 tonight.
Mercer Area Sno-goers
Mercer Area Sno-goersJan 17, 2026 @ 6:49pm
WINTER BLAST!
Mercer Area Sno-goers

Latest Trail Report

Trail Report

January 14, 2026

Trail Report 01/14/2026

8- Good Condition

8a- Fair condition

9- Good Condition

9a- Good Condition

10- Good Condition

10a- Good Condition

10e- Good Condition

11- Good Condition

12- Fair Condition/ Not Groomed

12a- Good Condition

12b- Good Condition

14- Good Condition

17n- Fair Condition

17s- Fair Condition

19-  Fair Condition/ Sections not Groomed

19b- Open/ Passable but Not Groomed

20-  Good Condition

21- Good Condition

51e- Good Condition

182b- Good Condition

182- Good Condition

Trails are overall in Fair-Good condition. We had warm temps this week that opened up sections of our swamps. Cold weather is now in effect for the foreseeable future along with fresh snow last night and into the weekend will set up for a great Holiday weekend of riding!

Trails 12, sections of 19 and 19B have not seen a groomer in over a week due to wet swamps opening back up. Everything around swamps has been groomed. Our trail system is now 100% open.

The Turtle Flambeau Flowage and Lake of the Falls have been fully marked, please ride next to the stakes and be careful. Conditions can change rapidly.

Upcoming Events this weekend:

Winter Blast @ Groomer Barn, Saturday 8am-10pm

Become A Member

Starting June 30th of 2025 all memberships expire so to renew your membership for the 2025-2026 season you can start on July 1st. To renew your membership or want to join our club you can either send back the membership form via mail which will be sent out or you can join online by either clicking on the online membership form or print out a membership form and mailing it in. As the second largest snowmobile club in the State of Wisconsin we would like to continue to grow our numbers and become the largest. We thank all of you for your support in "Making The Best Trails Better."

mercer-sno-goers-groomer-010

Youth Snowmobiling News!

2025 Young Groomer of the Year
Brodie’s grooming responsibilities are extensive and vital to maintaining a high-quality and safe trail system. To start, he regularly operates a variety of the White Thunder Riders club’s equipment. He is highly skilled in using and coupling all grooming attachments such as drags, rollers, booms, flail and sickle bar mowers, and any tools related to grading and blading the trails.
Brodie’s willingness to volunteer for grooming, particularly as a young adult, is especially valuable, as well-maintained trails are critical for rider safety and enjoyment. What makes his involvement even more special is that he’s proudly carrying the torch passed down from his dad and grandpa, continuing a family tradition of service and dedication to snowmobiling and the community. With the average membership age of an AWSC member being 50+, dedicated younger volunteers like
Brodie are the reason our club can continue to provide and sustain the high-quality trail system that snowmobilers rely on year after year. Overall, his dedication, friendly personality, and hands-on approach play a key role in keeping club operations running smoothly and Iron County trails in top condition.
Beyond grooming equipment maintenance and operation, Brodie actively participates in a wide range of snowmobiling-related activities that benefit both the club and the community. For example, he’s always ready to help with trail signage installation, making sure trails are clearly marked and safe for riders. Equally important, one of his favorite roles is training adult volunteers on the proper use of grooming equipment, where he generously shares both his knowledge and passion for the sport.
Currently, Brodie is also involved in Iron County’s Snowmobile Safety Program, helping to teach youth safe riding practices as they work toward earning their snowmobile safety permits. His efforts in this area play a vital role in building a strong, safety-minded generation of future snowmobilers.

Gold Level Sponsors