About the Mercer Area Sno-Goers
The Mercer Area Sno-Goers is a volunteer snowmobile club located in Iron County, Wisconsin which is widely known to host the best snowmobile trails in the state. Contributing to that statement we receive over 200 inches of yearly snowfall accompanied by lake effect snow and is further more reason Iron County is a premier destination for snowmobile enthusiasts across the United States.
Tree covered trails, waterfalls, and the Turtle Flambeau Flowage are just a few examples of what our trail system has to offer. As remote and deep in the Northwoods you may travel, you’ll never be too far from a one of a kind establishment to meet your needs.
Being established in 1967 makes it one of the first organized clubs at its time. We have over 150 miles of maintained and groomed trails in the southern part of Iron County. Our club membership exceeds 900 members with 100 commercial sponsorships. We were awarded Club of the Year by the Association of Wisconsin Snowmobile Clubs (AWSC) in 2022, American Council of Snowmobile Clubs (ACSA), and International Club of the year (ISHOF) in 2023, Inducted into the International Snowmobile Hall of Fame in 2023, and have been designated a Snowmobile Friendly County since 2019.
Our mission statement is making the best trails better, from being involved in local politics, widening trails, improving signage, to increasing membership, our goal remains the same; giving our visitors a once in a lifetime experience when enjoying our trail system.
Read Before You Ride!
I just want to personally thank every single one of you who made this year one to remember.
We started the season with incredible enthusiasm and volunteerism, especially during our brushing efforts. That early energy set the tone — and we were going to need it.
Then came the Thanksgiving storm, which made nearly every trail impassable. At that point, we didn’t know what the rest of the season would look like. But this club showed exactly what it’s made of.
Through epic coordination and unmatched support from our members, we reopened every trail — one by one.
Our trails officially opened the first week of December, and as of today, we’re closing out the season. That gave us 15 full weeks of riding — something to be proud of, given all we faced.
Because of all of you, we didn’t just bounce back — we delivered. We supported tourism in our community and helped drive business to our amazing commercial sponsors.
We also had some fantastic highlights off the trails:
• Our first-ever golf outing was a huge success
• Winter Blast had one of the best turnouts I’ve seen, with the vintage show giving us a true flashback in time
• Our groomer team did an outstanding job all season, overcoming challenges and keeping trails in great shape
• And our snowmobile raffle wrapped up as one of our best yet
I also want to recognize the incredible support from our neighboring clubs — the Manitowish Waters Snow Skeeters, the White Thunder Riders, and clubs throughout the state who came up this winter to help us open our trail system. The support was astonishing, and I’m truly grateful for all their help.
It took a small army to accomplish what we did, and we couldn’t have done it without them. A big shoutout to the White Thunder Riders and the Manitowish Waters Snow Skeeters — they helped us tremendously, especially getting through some of our swamps early in the season, and the White Thunder Riders also stepped up to help recover a piece of equipment. Big kudos to them.
This season proved what I’ve always believed — this club is built on hardworking, passionate people who truly care.
From the bottom of my heart, thank you for an incredible season. I’m proud to be part of this club and proud of what we accomplished together.
Let’s keep it rolling into next year.
– Avery Brandt
President, Mercer Area Sno-Goers
Photo is from Monday, trails don’t look like this anymore.
If you are curious about how we are able to purchase our groomer operators these jackets, every year on our membership form we have a line for groomer driver donations. These funds help purchase needed items for inside the cabs, occasional lunches and more. With your generosity we are able to treat these individuals with quality products. They spend hours all season long making the best trails better and we want to make sure they feel recognized.
Thank you groomer operators for your hard work and dedication.
#makingthebesttrailsbetter #unitedwetraildividedwefail
Trails overall are some of the best we have ever seen in the month of March. Grooming is still ongoing minus the swamps.
Conditions can change rapidly at this point with any sort of warm weather and sun. Please monitor our Facebook page for updated reports.
Reminder that no lakes are marked anymore and we do not know the conditions as we don't maintain any lake trails.
If you want to ride there is great riding on our trail system!
#makingthebesttrailsbetter #unitedwetraildividedwefail
Become A Member
Starting June 30th of 2025 all memberships expire so to renew your membership for the 2025-2026 season you can start on July 1st. To renew your membership or want to join our club you can either send back the membership form via mail which will be sent out or you can join online by either clicking on the online membership form or print out a membership form and mailing it in. As the second largest snowmobile club in the State of Wisconsin we would like to continue to grow our numbers and become the largest. We thank all of you for your support in "Making The Best Trails Better."
Youth Snowmobiling News!
2025 Young Groomer of the Year
Gold Level Sponsors
