Making the Best Trails Better

AWSC. ACSA. International Snowmobile Club of the Year

About the Mercer Area Sno-Goers

The Mercer Area Sno-Goers is a volunteer snowmobile club located in Iron County, Wisconsin which is widely known to host the best snowmobile trails in the state. Contributing to that statement we receive over 200 inches of yearly snowfall accompanied by lake effect snow and is further more reason Iron County is a premier destination for snowmobile enthusiasts across the United States.

Tree covered trails, waterfalls, and the Turtle Flambeau Flowage are just a few examples of what our trail system has to offer. As remote and deep in the Northwoods you may travel, you’ll never be too far from a one of a kind establishment to meet your needs.

Being established in 1967 makes it one of the first organized clubs at its time. We have over 150 miles of maintained and groomed trails in the southern part of Iron County. Our club membership exceeds 900 members with 100 commercial sponsorships. We were awarded Club of the Year by the Association of Wisconsin Snowmobile Clubs (AWSC) in 2022, American Council of Snowmobile Clubs (ACSA), and International Club of the year (ISHOF) in 2023, Inducted into the International Snowmobile Hall of Fame in 2023, and have been designated a Snowmobile Friendly County since 2019. 

Our mission statement is making the best trails better, from being involved in local politics, widening trails, improving signage, to increasing membership, our goal remains the same; giving our visitors a once in a lifetime experience when enjoying our trail system.

Latest Posts from Facebook

Mercer Area Sno-goers
Mercer Area Sno-goersFeb 11, 2026 @ 10:31am
THE STORE IS OPEN.

Our club clothing store is live and this drop is a good one.
• Multiple hat options
• Two shirt/hoodie designs

Ordering closes February 27th.
If you select delivery to the groomer barn, pick up will be March 15th.

A big thank you to Global Recognition Inc for working with us to get this store up and running.

This is your chance to grab fresh gear, support the club, and represent on and off the trails. Once the store closes, that’s it, no extras.

https://mercersno-goers.itemorder.com/shop/home/

#makingthebesttrailsbetter #unitedwetraildividedwefail
Mercer Area Sno-goers
Mercer Area Sno-goersFeb 11, 2026 @ 9:47am
Another event taking place here in the Northwoods! Don’t let the warm weather influence you to cancel your plans. White Thunder Riders
Mercer Area Sno-goers
Mercer Area Sno-goersFeb 11, 2026 @ 7:25am
Trail Report 02/11/2026

8- Good Condition
8a- Good condition
9- Good Condition
9a- Good Condition
10- Good Condition
10a- Good Condition
10e- Good Condition
11- Good Condition
12- Good Condition
12a- Good Condition
12b- Good Condition
14- Good Condition
17n- Fair Condition
17s- Fair Condition
19- Good Condition
19b- Good Condition
20- Good Condition
21- Fair Condition
51e- Fair Condition
182b- Good Condition
182- Good Condition

Trails are overall in Fair-Good condition.
We are seeing some very warm temperatures this week into the weekend. Trails will get soft, roads routes where gravel is showing will become bare, corners will be icy, but trails in the woods should hold up just fine with the base we have.

Please leave your paddle tracks at home and be respectful when riding to preserve what we have for everyone to enjoy. Luckily temperatures drop below freezing at night which will allow our groomers to be out late nights and early mornings.

The Turtle Flambeau Flowage and Lake of the Falls are marked, please ride next to the stakes and be careful. Conditions can change rapidly.

As always ride right, ride smart, ride sober and slow down.
Mercer Area Sno-goers
Mercer Area Sno-goersFeb 10, 2026 @ 7:42pm
Warm weekend ahead shouldn’t stop you from supporting our neighboring club! They have changed the location of their annual event to the MW Fire Hall. Manitowish Waters Sno-Skeeters Snowmobile Club
Mercer Area Sno-goers
Mercer Area Sno-goersFeb 10, 2026 @ 12:49pm
It is with heavy hearts that the Mercer Area Sno-Goers share the passing of longtime member and friend, Jim Hanneman, Sr. Jim was a true supporter of our club and the snowmobiling community, always willing to lend a hand, share his knowledge, and step up whenever something needed to be done. He could always be found volunteering at our events and showing up to support the club whenever he was needed — a testament to his dedication and the pride he had in our organization.

Jim was more than just a member — he was part of the Sno-Goers family. Anyone who attended our meetings will remember the familiar, sharp whistle he’d give to get everyone’s attention and bring the room to order before we got started. It was one of the many little things that made Jim unforgettable and reminded us of the leadership and presence he carried.

The trails we ride and the friendships we cherish are better because of people like Jim. His passion for the outdoors and commitment to this community will not be forgotten, and his absence will be deeply felt by all who knew him.

We extend our heartfelt condolences to his beloved wife, Kathy, and the entire Hanneman family during this difficult time. Please keep them in your thoughts and prayers.

Memorial services will be held on Saturday, February 21st, 2026, at Wichmann Funeral Home, 537 North Superior Street, Appleton, WI. Visitation begins at 2 PM, with a Catholic service at 4 PM and food and refreshments to follow.

As you ride this season, we encourage you to take a moment to reflect on the friendships and community that make our sport so special — something Jim truly embodied.

Ride on, Jim. Your tracks will forever remain in the hearts of the Sno-Goers. ❄️
Mercer Area Sno-goers
Mercer Area Sno-goersFeb 8, 2026 @ 5:35pm
TAKE A FRIEND SNOWMOBILING WEEK
FEBRUARY 7-16, 2026

Show us you and your friends snowmobiling the Mercer trails! Pictures might just be featured this week on our socials!

#makingthebesttrailsbetter #unitedwetraildividedwefail

Latest Trail Report

Trail Report

February 10, 2026

Trail Report 02/11/2026

8- Good Condition

8a- Good condition

9- Good Condition

9a- Good Condition

10- Good Condition

10a- Good Condition

10e- Good Condition

11- Good Condition

12- Good Condition

12a- Good Condition

12b- Good Condition

14- Good Condition

17n- Fair Condition

17s- Fair Condition

19-  Good Condition

19b- Good Condition

20-  Good Condition

21- Fair Condition

51e- Fair Condition

182b- Good Condition

182- Good Condition

Trails are overall in Fair-Good condition.

We are seeing some very warm temperatures this week into the weekend. Trails will get soft, roads routes where gravel is showing will become bare, corners will be icy, but trails in the woods should hold up just fine with the base we have.

Please leave your paddle tracks at home and be respectful when riding to preserve what we have for everyone to enjoy. Luckily temperatures drop below freezing at night which will allow our groomers to be out late nights and early mornings.

The Turtle Flambeau Flowage and Lake of the Falls are marked, please ride next to the stakes and be careful. Conditions can change rapidly.

As always ride right, ride smart, ride sober and slow down.

Become A Member

Starting June 30th of 2025 all memberships expire so to renew your membership for the 2025-2026 season you can start on July 1st. To renew your membership or want to join our club you can either send back the membership form via mail which will be sent out or you can join online by either clicking on the online membership form or print out a membership form and mailing it in. As the second largest snowmobile club in the State of Wisconsin we would like to continue to grow our numbers and become the largest. We thank all of you for your support in "Making The Best Trails Better."

mercer-sno-goers-groomer-010

Youth Snowmobiling News!

2025 Young Groomer of the Year
Brodie’s grooming responsibilities are extensive and vital to maintaining a high-quality and safe trail system. To start, he regularly operates a variety of the White Thunder Riders club’s equipment. He is highly skilled in using and coupling all grooming attachments such as drags, rollers, booms, flail and sickle bar mowers, and any tools related to grading and blading the trails.
Brodie’s willingness to volunteer for grooming, particularly as a young adult, is especially valuable, as well-maintained trails are critical for rider safety and enjoyment. What makes his involvement even more special is that he’s proudly carrying the torch passed down from his dad and grandpa, continuing a family tradition of service and dedication to snowmobiling and the community. With the average membership age of an AWSC member being 50+, dedicated younger volunteers like
Brodie are the reason our club can continue to provide and sustain the high-quality trail system that snowmobilers rely on year after year. Overall, his dedication, friendly personality, and hands-on approach play a key role in keeping club operations running smoothly and Iron County trails in top condition.
Beyond grooming equipment maintenance and operation, Brodie actively participates in a wide range of snowmobiling-related activities that benefit both the club and the community. For example, he’s always ready to help with trail signage installation, making sure trails are clearly marked and safe for riders. Equally important, one of his favorite roles is training adult volunteers on the proper use of grooming equipment, where he generously shares both his knowledge and passion for the sport.
Currently, Brodie is also involved in Iron County’s Snowmobile Safety Program, helping to teach youth safe riding practices as they work toward earning their snowmobile safety permits. His efforts in this area play a vital role in building a strong, safety-minded generation of future snowmobilers.

Gold Level Sponsors